Why Choose Facebook Ads Campaigns Over Boosting Posts?

When it comes to running ads on Facebook, businesses often face the choice between using the Boost Post button and creating an Ad Campaign through Ads Manager. While both options allow you to advertise your posts on Facebook, there are significant differences in terms of control, targeting, effectiveness, and reporting. Below, we’ll explore these differences and explain why running a Facebook ad campaign through Ads Manager is a more professional and effective choice.

1. Level of Control

Boost Post:
Boosting a post is a simple, quick process that allows you to promote content directly from your Facebook page. With just a few clicks, you can choose a target audience, set a budget, and boost the post. However, this option provides very limited customization and targeting options.

Ad Campaign (Ads Manager):
Ads Manager gives you far more control. You can create custom audiences, set advanced targeting based on location, age, interests, behaviors, and even connect to Facebook Pixel for more precise retargeting. Additionally, you can adjust ad placements and choose from a variety of ad formats that are more engaging and impactful than a simple boosted post.

2. Targeting and Audience

Boost Post:
The targeting options are limited with the Boost Post feature. You can choose between three audience types: your Page followers, people who have liked your post, and a customized audience based on location and interests. However, the depth and precision of targeting are far less granular than what Ads Manager offers.

Ad Campaign (Ads Manager):
In Ads Manager, you can create highly targeted ads by specifying detailed audience criteria, such as detailed demographic data, user behaviors, and custom audience lists. Ads Manager also allows you to use Lookalike Audiences, which helps you reach new people similar to your existing customers, making your ads more effective.

3. Ad Formats and Creative Options

Boost Post:
Boosting a post typically only works for existing content, limiting the types of formats you can use. You’re essentially promoting a standard post with little room for creativity or optimization.

Ad Campaign (Ads Manager):
Ads Manager allows for a wide variety of ad formats, including carousel ads, video ads, slideshow ads, lead generation ads, and more. This flexibility enables you to create dynamic and more engaging ads that align better with your marketing goals.

4. Budgeting and Bidding

Boost Post:
The Boost Post option is simple but offers little flexibility in terms of budgeting. You can choose a fixed budget for a set duration, but it lacks advanced options like bidding strategies (cost per click, cost per impression, etc.).

Ad Campaign (Ads Manager):
Ads Manager allows you to set a custom budget and bidding strategy. You can choose daily or lifetime budgets and optimize your campaigns for specific goals, such as clicks, conversions, or impressions. The flexibility to control how your budget is allocated leads to better performance and ROI.

5. Reporting and Analytics

Boost Post:
When you boost a post, the reporting is basic. You can see engagement metrics like likes, shares, comments, and the reach of your boosted post, but it doesn’t provide detailed insights on the performance of your ad, such as conversion rates or return on ad spend (ROAS).

Ad Campaign (Ads Manager):
One of the most significant advantages of running an ad campaign through Ads Manager is the comprehensive reporting. Ads Manager provides detailed insights into how your ad is performing, including impressions, clicks, conversion rates, and other valuable data. This allows you to assess the effectiveness of your ad and make data-driven decisions to improve future campaigns.

6. Professionalism and Effectiveness

Boost Post:
While Boost Post is an easy option for beginners or for those looking for a quick solution, it is generally seen as less professional. The lack of advanced targeting, creative options, and reporting means that the Boost Post feature is not optimized for serious marketers or businesses aiming for sophisticated campaigns.

Ad Campaign (Ads Manager):
Ads created through Ads Manager are far more professional, effective, and tailored to your business needs. Ads Manager gives you the tools to create fully optimized, data-driven campaigns with better control over targeting, creative formats, and reporting. This makes it a far more robust tool for businesses serious about scaling their Facebook advertising efforts.

7. Why Ads Campaign Reporting Isn’t Shown Under the Post

When you boost a post, the performance metrics are shown directly below the post on your Facebook page. This is designed for quick, straightforward reporting, but it only reflects basic engagement metrics (e.g., likes, comments, shares).

On the other hand, Ads Manager offers more detailed analytics and reporting, but it doesn’t display these directly under the post because the data is part of a broader campaign. Ads Manager is focused on performance metrics like conversions and ROAS (Return on Ad Spend), which require a more detailed view that extends beyond just post engagement. This distinction helps separate casual, quick promotions (Boost Post) from professional, performance-driven campaigns (Ads Manager).

Conclusion

While Boost Post can be an easy option for those seeking a quick boost in engagement, Ads Manager is the more professional and effective tool for running comprehensive and optimized ad campaigns. Ads Manager provides advanced targeting, creative options, budgeting flexibility, and in-depth analytics, making it the go-to choice for businesses aiming to maximize the impact of their Facebook advertising efforts.

Summary
At HostingHubs, we exclusively offer Ad Campaigns through Ads Manager due to the enhanced flexibility and professional features it provides. Ads Manager allows for more precise targeting, creative ad options, detailed reporting, and optimized performance. This makes it the ideal choice for businesses looking to run effective and results-driven Facebook ad campaigns.